Your story,
deserves to be heard.
I help creators, founders and organisations uncover the story at the heart of what they do.
My Journey with Stories
Performing Poetry
Poetry has been a creative outlet as well as tool tell stories across various stages. Everything from the personal to the political has been used to paint pictures through words.
Interviewing
My passion for stories has led me to interview hundreds of people across the world – from the favelas in Rio de Janeiro to the subways of New York.
Policy
I understand how to match policy with story. I’ve seen how stories can influence policies within government, negotiations, charities and companies.
Let's Work Together
I believe everyone has a story worth listening to.
Your story is the thing that connects with people - statistics, slide decks and even a great product will grab people’s attention but it won’t hold it - it’s your story that keeps people loyal. It’s what sets you apart from everyone else. It’s what’s makes you memorable.
I’ll help you discover and shape your story - so, you can authentically connect with customers, investors and your team.
Let’s uncover your story and make it impossible to ignore.
Here’s the Problem
Your ideas are brilliant. But they’re not landing.
You’ve built something meaningful — a business, a product, a mission. Yet when you try to explain it, people get lost in jargon, metrics, or long-winded explanations.
I've seen organisations with great websites, talented teams, and all the right ingredients on paper. But behind the fancy graphics and copy, something is missing.
The thing they're building has lost its soul.
In the rush to grow, optimise, and tick every box, they've forgotten the story that made people care in the first place.
So what? Well when that happens you’ll:
Miss opportunities: Pitches to investors fall flat; talented people leave your team; and customers don’t come back.
Frustrate yourself: Artificially constructing your “why” leads to burnout. So, there’s nothing to keep them going when times get tough.
Lose connection to the people you’re looking to serve. Stories are what connects people to your mission whether you’re an entrepreneur or artist.
You know you have value — it’s just not being seen.
The Solution
Most people struggle with one of two questions:
What is my story?
How do I tell my story?
I’ll help you answer both. There are plenty of storytelling frameworks (Hero’s Journey, Moth method, ABT - the list goes on), but that’s only part of the solution.
We’ll start with a story audit. So, you can understand ‘what’s missing’ and break old patterns in the way you communicate that are no longer serving you.
Together we’ll:
Discover the core of your story: the “why” that makes your work matter.
Clarify your message by striping away the jargon and buzzwords.
Communicate your story in a way that makes you and your mission memorable.
I bring experience from high-stakes policy, leadership, and public communication — environments where clarity and persuasion under pressure are essential. That same rigour, calm, and curiosity now helps clients articulate what makes them tick — and why it matters.
The Transformation
After working together, you will:
Understand why your story hasn’t been landing
Walk away with practical reframes you can use immediately
Gain confidence that your story will finally connect with the people who matter.
Get people excited about your work.
I've spent years interviewing people, performing spoken word, shaping public narratives and communicating complex ideas in high-pressure environments.
Across all those worlds, I've seen the same challenge:
People know what they do. They struggle to explain why it matters.
Book a FREE Discovery Call
No pitch. No pressure.
Just a useful conversation.
Think of this as a coffee with a curious friend who asks good questions.
We'll explore your story, where you're getting stuck, and what might be missing.
Whether we work together afterwards or not, you'll leave with a fresh perspective on how you communicate what matters.